Jun 16, 2024  
2007-2008 Graduate Catalog 
    
2007-2008 Graduate Catalog [Archived Catalog]

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BUS 5300 - Strategic Leadership in Marketing

(3 Units)
Advanced course in strategic marketing leadership for Executive MBAs. Integrates managerial marketing concepts and strategies used for creating customer value, sustainable competitive advantage, and economic value. Emphasizes a total system of customer-driven strategic marketing planning, implementation, and control elements that are ethical and responsive to the marketing environment. Describes the key areas that managers need to consider when implementing a marketing strategy including marketing research, segmentation, product development and positioning, integrated marketing communications, pricing, and marketing channels in a variety of markets (e.g., domestic, global, e-commerce, profit, and not-for-profit).Prerequisite: Acceptance into the EMBA program.


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