Roadmap: B.S. in Business Administration, Marketing Concentration for Transfers

Marketing focuses on creating value in the exchange relationship between the firm and the markets it serves. As such, marketing plays a pivotal role in connecting customers and stakeholders to a business and in building long-term relationships with these individuals or groups. Accordingly, marketers plan, implement, and control specific strategies and tactics that will meet their customers’ ongoing needs and wants. That is, marketing matches the chosen customer or group with the right product, at the right price, at the right time and place, and with the right communications. Fundamentally, marketers must be able to see and understand the world from their customers’ perspective. This requires specific marketing activities including the measurement and interpretation of market forces, cultivation of market opportunities, development of products and/or services to match those opportunities, marketing communications, advertising, sales promotion, public relations, personal selling, sales management, direct marketing, and e-marketing. Marketing also requires conscious choice regarding social responsibility and corporate ethics. Marketing provides exciting career opportunities for personal growth, creativity, variety, and income in the dynamic and ever-changing business environment. The “American Almanac of Jobs and Salaries” ranks the median income of marketers among the top 10 in a list of 125 professions. Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, service firms, transportation and distribution companies, global companies, not-for-profit organizations, and Internet companies. As an academic and scientific field, marketing also provides the opportunity for advanced degrees such as master’s and Ph.D.

*This roadmap provides a recommended advising plan to complete a degree in 2-years assuming the following have been completed: 1) U.S. Constitution & CA State and Local Government 2) Lower Division General Education 3) Major Prerequisites, with the exception of BUS 2090 (no equivalency).

*If Lower Division General Education and/or Major Prerequisite courses have not been completed prior to transfer, additional classes and/or semesters may be required outside of the 2-year roadmap. Elective units may be needed to meet the required 120 semester units for a Baccalaureate Degree. Refer to the 4-year roadmap and/or University Catalog for Lower Division General Education and Major Prerequisite courses.

The Stanislaus State General Education (GE) program is undergoing changes with the implementation of AB 1460 Ethnic Studies Graduation Requirement. In order to honor the transfer pathway of students who started prior to the new law, transfers enrolling at Stan State for the first time fall 2021 will follow the 2020-21 GE Program. Major requirements will follow the 2021-22 catalog.