MKT 4470 - Global Marketing

4 unit(s)

(Formerly International Marketing) Basics of conducting marketing operations outside of the domestic market. Methodologies for estimating foreign market potential, and market entry strategy design. Issues involving the management and control of the marketing mix variables after foreign market entry are examined. Export readiness simulation, experiential exercises, and international marketing plan. (MGT 3400 may be taken concurrently)

Prerequisites: MGT 3400 and MKT 3410.

Hours: (Lecture, 3 hours; laboratory, 2 hours)

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