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Marketing focuses on creating value in the exchange relationship between the firm and the markets it serves. As such, marketing plays a pivotal role in connecting customers and stakeholders to a business and in building long-term relationships with these individuals or groups. Accordingly, marketers plan, implement, and control specific strategies and tactics that will meet their customers’ ongoing needs and wants. That is, marketing matches the chosen customer or group with the right product, at the right price, at the right time and place, and with the right communications. Fundamentally, marketers must be able to see and understand the world from their customers’ perspective. This requires specific marketing activities including the measurement and interpretation of market forces, cultivation of market opportunities, development of products and/or services to match those opportunities, marketing communications, advertising, sales promotion, public relations, personal selling, sales management, direct marketing, and e-marketing. Marketing also requires conscious choice regarding social responsibility and corporate ethics. Marketing provides exciting career opportunities for personal growth, creativity, variety, and income in the dynamic and ever-changing business environment. The “American Almanac of Jobs and Salaries” ranks the median income of marketers among the top 10 in a list of 125 professions. Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, service firms, transportation and distribution companies, global companies, not-for-profit organizations, and Internet companies. As an academic and scientific field, marketing also provides the opportunity for advanced degrees such as master’s and Ph.D.
This Roadmap is a recommended advising map to complete the degree program in four years. Please consult your academic advisor as you develop your academic plan.
Fourth Year
*Apply for Graduation
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Fall Semester
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Course
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Units
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Choose two of the following courses:
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8 |
| OM 3020 Management Science |
3 |
| General Education Area UD-D (Multicultural) |
3 |
| Total Units |
14 |
| Cumulative Total |
105 |
Spring Semester
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Course
|
Units
|
|
Choose one of the following courses:
|
4 |
|
Choose one of the following courses:
|
4 |
| BUS 4901 Business Professionalism |
1 |
| MGT 4900 Business Policy |
3 |
| General Education Area F |
3 |
| Total Units |
15 |
| Cumulative Total |
120 |
- Submit an Application for Graduation when two semesters remain or 90 units have been completed.
- For additional dates and details to apply for graduation, visit the Graduation Website.
- Catalog” and “Course Schedule” for the most accurate course offerings each semester. Students should enroll in course(s) as space is available in the section(s) offered.
- Take advantage of Winter and Summer Terms to complete 30 units a year in order to graduate in 4 years.
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