MKT 5410 - Marketing Management

(3 Units)

Emphasis on managerial decision-making, problem solving to formulate and administer effective marketing activities. Marketing as a total system designed to plan, price, distribute, and promote goods and services to users. Major emphasis on case method covering buyer behavior, product, channel of distribution, pricing, and promotion.

Prerequisites: MKT 5090 and consent of instructor.

Schedule of Classes | University Bookstore