COMM 4140 - Rhetoric of Popular Culture

(3 Units)

(Formerly Rhetorical Theory) A survey of rhetorical theory designed to evaluate the persuasive appeals of communicative acts in popular culture. Emphasis placed on learning the methodologies of rhetorical inquiry to identify and analyze what constitutes the effectiveness of oral, written, visual, and digital artifacts in contemporary media.

Prerequisites: Junior standing or consent of instructor. COMM 3140 recommended.

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