MKT 3410 - Principles of Marketing

(3 Units) Marketing process with emphasis on the management point of view. Consideration is given to the role played by marketing in the economy, dynamics of consumer motivation and behavior, and problems including ethical considerations confronted by the business firm establishing an overall marketing program. (Formerly Basic Marketing) Prerequisites: Junior standing, ACC 2130 and ECON 2510 (ACC 2130 may be taken concurrently).

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