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Dec 05, 2025
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2025-26 Academic Catalog
Creative Media B.A.
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Return to: Academic Programs
View the degree program Roadmaps , which provide recommended advising maps to complete the degree program. Please consult your academic advisor as you develop your academic plan.
Creative Media is an interdisciplinary Bachelor of Arts degree that unites expertise from a variety of disciplines to offer students the opportunity to develop their abilities in critical thinking and teamwork as they create compelling narratives across media platforms. This program draws from diverse fields including Art, Anthropology, Business, English, Ethnic Studies, Gender Studies, Journalism, Music, Political Science, Spanish and Theatre to bring together knowledge and practical experience. Students will build a foundational core in preparation for exploring their own interests in advocacy, design, creative writing, media and film, visual storytelling or live performance.
Program Learning Outcomes
Students will:
- Develop technical proficiency and interdisciplinary skills (including writing, design, and video production) needed to progress from an idea through stages to a complete creative statement or journalistic product.
- Synthesize disparate media into aesthetically successful, cohesive and meaningful forms of storytelling, uniquely expressing themselves through the fusion of creative disciplines.
- Comprehend and apply the principles of media ethics and law across all media arts platforms. Meet the Code of Ethics standards of the Society of Professional Journalists by producing work that seeks truth, is ethical, accurate, fair and diverse.
- Work collaboratively on creative media projects and constructively evaluate and critique the work of self and others across creative media disciplines through visual and literary analysis analyzing the form and content of works with an attention to the intent, meaning and impact of works, considering complex factors of context, bias and historical and contemporary influences of society, culture and politics.
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Upper Division Elective Courses
(12 units) ln coordination with the program advisor, the students will select one of the following tracks to complete their major. Course tracks are mapped to associated careers. Because the degree plan ultimately is designed by the student and approved by the advisory committee, a student may, with permission of the program director, substitute relevant courses from within or beyond these tracks. Students interested in music technology and sound recording are encouraged to pursue the Live Sound & Recording Arts Technician Certificate. Track 1: Expository Media (12 units)
Track 2: Entertainment Media (12 units)
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Return to: Academic Programs
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