Marketing Concentration - Business Administration B.S.

View information for the Department of Management, Operations, and Marketing .

Professors: Chronis, Gnepa, Petrosky, Strong
Assistant Professors: Saejoon Kim, Junhee Kim

Office: Demergasso-Bava Hall 223
Phone: (209) 667-3507

View the degree program Roadmap, which provide recommended advising maps to complete the degree program. Please consult your academic advisor as you develop your academic plan.

The concentration in Marketing is available to students earning the Bachelor of Science in Business Administration .

Marketing focuses on creating value in the exchange relationship between the firm and the markets it serves. As such, marketing plays a pivotal role in connecting customers and stakeholders to a business and in building long-term relationships with these individuals or groups. Accordingly, marketers plan, implement, and control specific strategies and tactics that will meet their customers’ ongoing needs and wants. That is, marketing matches the chosen customer or group with the right product, at the right price, at the right time and place, and with the right communications.

Fundamentally, marketers must be able to see and understand the world from their customers’ perspective. This requires specific marketing activities including the measurement and interpretation of market forces, cultivation of market opportunities, development of products and/or services to match those opportunities, marketing communications, advertising, sales promotion, public relations, personal selling, sales management, direct marketing, and digital and social media marketing. Marketing also requires conscious choice regarding social responsibility and corporate ethics.

Marketing provides exciting career opportunities for personal growth, creativity, variety, and income in the dynamic and ever-changing business environment. The “American Almanac of Jobs and Salaries” ranks the median income of marketers among the top 10 in a list of 125 professions. Professional careers in the various disciplines within marketing listed above are to be found in the marketing and sales departments of every type of private sector firm.

In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, service firms, transportation and distribution companies, global companies, Internet companies, not-for-profit organizations, and government organizations. As an academic and scientific field, marketing also provides the opportunity for advanced degrees such as master’s and Ph.D.

Click here to view Learning Objectives for the Business Administration B.S. and its concentrations.

The Major

1. Complete the Baccalaureate Degree Requirements.

A student must comply with all University regulations and satisfy the following requirements:

Units and Residency (minimum of 120 units: 40 units of upper division coursework and 30 semester units at Stanislaus State. At least 24 of these 30 units must be earned in upper-division courses, at least 12 must be in the major, and at least 9 must be applicable to General Education-Breadth requirements)
Grade Point Average (minimum grade point average of 2.0 (C) or better)
General Education (minimum of 49 units)
Upper Division Writing Proficiency (minimum of 3 units)
- Writing Proficiency (WP) Course (may double count in the major)
United States Constitution and California State and Local Government (minimum of 3 units)
Multicultural Requirement (minimum of 3 units) (may double count with General Education requirements or in the major)

Subsequently all students must submit an application for graduation and receive approval from the major advisor, department chair, and Director of Academic Advising. For more information see the Baccalaureate Degree Requirements .

2. Complete the following prerequisites with a letter grade of C- or better in each course:

(27 units)

ACC 2110 - Financial Accounting 3 unit(s)
ACC 2130 - Managerial Accounting 3 unit(s)
CIS 2000 - Introduction to Business Computer Systems 3 unit(s)
BLW 2060 - Law, Environment and Ethics 3 unit(s)
BUS 2090 - Ethics and Social Responsibility for Businesses and Businesspeople 3 unit(s)
ECON 2500 - Principles of Macro Economics 3 unit(s)
ECON 2510 - Principles of Micro Economics 3 unit(s)
MATH 1500 - Finite Mathematics 3 unit(s) or
MATH 1410 - Calculus I
or
MATH 1552 Finite Mathematics and Business Statistics II
MATH 1610 - Statistics for Decision Making 3 unit(s) or
MATH 1600 Statistics
or
MATH 1553 Finite Mathematics and Business Statistics III

3. Complete the Writing Proficiency Requirement:

(3 units)

BUS 3100 - Business Technical Writing Communication (WP) 3 unit(s)
ENGL 3007 - Business Writing (WP) 3 unit(s)

4. Complete a minimum 26 units of coursework in the business administration core with a letter grade of C- or better in each course:

(26 units minimum)

BUS 4901 - Business Professionalism 1 unit(s)
CIS 3700 - Information Technology for Management 3 unit(s)
FIN 3220 - Business Finance 3 unit(s)
FIN 3225 - Financial Statement Analysis 1 unit(s) or ACC 3110 - Intermediate Accounting I
MGT 3310 - Management Theory and Practice 3 unit(s)
MGT 3400 - International Business 3 unit(s)
MGT 4900 - Business Policy 3 unit(s)
MKT 3410 - Principles of Marketing 3 unit(s)
OM 3010 - Operations Management 3 unit(s)
OM 3020 - Management Science 3 unit(s)

5. Complete a concentration.

The Concentration

(16 units)

1. Complete the following required courses:

(12 units)

MKT 4400 - Consumer Behavior 4 unit(s)
MKT 4420 - Marketing Research 4 unit(s)
MKT 4490 - Strategic Marketing Management 4 unit(s)

2. Complete one of the following Marketing electives as approved by the major adviser:

(4 units)

MGT 4200 - Negotiation Skills 3 unit(s)
MKT 4410 - Advertising and Promotion Management 4 unit(s)
MKT 4430 - Selling and Sales Management 4 unit(s)
MKT 4450 - Channel Institution and Retail Management 4 unit(s)
MKT 4460 - Digital and Social Media Marketing 4 unit(s)
MKT 4470 - Global Marketing 4 unit(s)
MKT 4480 - Product and Price Management 4 unit(s)
MKT 4950 - Special Topics in Marketing 1-4 unit(s)

Note:

All courses in the marketing concentration including the business administration prerequisites and core must be completed with a letter grade of C– or better.