Marketing Concentration - Business Administration B.S.

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View information for the Department of Management, Operations, and Marketing .

Professors: Gnepa, Petrosky, Chronis, Strong
Assistant Professor: Kim

Office: Demergasso-Bava Hall 223
Phone: (209) 667-3507

View the degree program Roadmap, which provide recommended advising maps to complete the degree program. Please consult your academic advisor as you develop your academic plan.

The concentration in Marketing is available to students earning the Bachelor of Science in Business Administration .

Marketing focuses on creating value in the exchange relationship between the firm and the markets it serves. As such, marketing plays a pivotal role in connecting customers and stakeholders to a business and in building long-term relationships with these individuals or groups. Accordingly, marketers plan, implement, and control specific strategies and tactics that will meet their customers’ ongoing needs and wants. That is, marketing matches the chosen customer or group with the right product, at the right price, at the right time and place, and with the right communications.

Fundamentally, marketers must be able to see and understand the world from their customers’ perspective. This requires specific marketing activities including the measurement and interpretation of market forces, cultivation of market opportunities, development of products and/or services to match those opportunities, marketing communications, advertising, sales promotion, public relations, personal selling, sales management, direct marketing, and e-marketing. Marketing also requires conscious choice regarding social responsibility and corporate ethics.

Marketing provides exciting career opportunities for personal growth, creativity, variety, and income in the dynamic and ever-changing business environment. The “American Almanac of Jobs and Salaries” ranks the median income of marketers among the top 10 in a list of 125 professions. Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms.

In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, service firms, transportation and distribution companies, global companies, not-for-profit organizations, and Internet companies. As an academic and scientific field, marketing also provides the opportunity for advanced degrees such as master’s and Ph.D.

Click here to view Learning Objectives for the Business Administration B.S. and its concentrations.

The Major

1. Complete the Baccalaureate Degree Requirements.

A student must comply with all University regulations and satisfy the following requirements:

Units and Residency (minimum of 120 units: 40 units of upper division coursework and 30 semester units at Stanislaus State. At least 24 of these 30 units must be earned in upper-division courses, at least 12 must be in the major, and at least 9 must be applicable to General Education-Breadth requirements)
Grade Point Average (minimum grade point average of 2.0 (C) or better)
General Education (minimum of 49 units)
Upper Division Writing Proficiency (minimum of 3 units)
- Pass the Writing Proficiency Screening Test (WPST)
- Writing Proficiency (WP) Course (may double count in the major)
United States Constitution and California State and Local Government (minimum of 3 units)
Multicultural Requirement (minimum of 3 units) (may double count with General Education requirements or in the major)

Subsequently all students must submit an application for graduation and receive approval from the major advisor, department chair, and Director of Academic Advising. For more information see the Baccalaureate Degree Requirements .

2. Complete the following prerequisites with a letter grade of C- or better in each course:

(27 units)

3. Complete the Writing Proficiency Requirement:

(3 units)

4. Complete a minimum 26 units of coursework in the business administration core with a letter grade of C- or better in each course:

(26 units minimum)

5. Complete a concentration.

The Concentration

(16 units)

1. Complete the following required courses:

(12 units)

2. Complete one of the following Marketing electives as approved by the major adviser:

(4 units)

Note:

All courses in the marketing concentration including the business administration prerequisites and core must be completed with a letter grade of C– or better.