Feb 21, 2024  
2009-2010 Academic Catalog 
    
2009-2010 Academic Catalog [Archived Catalog]

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MKT 5090 - Marketing Fundamentals

(3 Units) Analysis of management decisions arising from the marketing tasks of the firm. Role of the marketing executive in use of research. The elements of marketing strategy, product, channels of distribution, promotion, price, and policy decisions.


Spring 2024 Schedule of Classes | University Bookstore




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