MKT 4490 - Strategic Marketing Management

4 unit(s)

(Formerly Seminar in Strategic Marketing Management) Examination of the strategic and managerial role of the marketing manager in fostering a market driven orientation and in orchestrating the pursuit of a sustainable competitive advantage in chosen markets.

Prerequisites: MKT 3410.

Course Learning Outcomes List
Students will gain an understanding of:

The evolutionary and interactive natures of competitive markets;
The concepts of sustainable competitive advantage, and the means by which firms may develop market based advantages;
The basic interdependent choices that managers must make in order to create a market driven firm;
Relationship marketing;
Conversance with the process of Strategic Marketing Management - i.e., defining the business, specifying purpose, identifying opportunities, formulating strategies, developing marketing programs, implementing and controlling the marketing effort; and
The perspectives and tools necessary for sound managerial decision making in marketing; and, through practice, some skill in decision making.

Schedule of Classes | University Bookstore