MKT 4430 - Selling and Sales Management

4 unit(s)

(Formerly Seminar in Sales Management and Personal Selling) Planning, direction, and control of sales personnel and selling activities. The role of personal selling in the marketing of consumer and industrial products and services. Analysis of successful sales opportunities, characteristics, and techniques. Includes practices in sales presentation.

Prerequisites: MKT 3410.

Course Learning Outcomes List
The intent of this course is:

To familiarize the student with the terminology of sales management and personal selling;
To train the student in case analysis and sales presentation methods; and
To prepare the student in using the library to address sales management and personal selling issues.

Schedule of Classes | University Bookstore