ART 3500 - Graphic Design

3 unit(s)

Studio course in the design principles of visual communication with an introduction to design concepts, processes, methodology, communication theory, and visual problem solving. May be repeated for credit.

Prerequisites: ART 1040 or ART 1050.

Course Learning Outcomes List
Upon completion of this course, students are expected:

• To demonstrate evidence of a basic vocabulary and conceptual thinking skills in visual language;

• To demonstrate evidence of the use of an effective design process and aid in the development of each student’s own personal design methodology;

• To demonstrate evidence of the study of graphic images leading to the development of individual voice;

• To gain skill in an industry-standard computer-aided page layout and design tool;

• To demonstrate evidence of the identification and definition of design objectives and project goals;

• To demonstrate evidence of ways in which type and image can be brought together to clearly convey a chosen concept or idea; and

• To demonstrate evidence of a strong sense of craftsmanship and professional production values.

Schedule of Classes | University Bookstore