MKT 5040 - Marketing Analytics

3 unit(s)

Course teaches graduate business student how to specify marketing strategies based on rigorous analysis of firm/consumer data. Students learn the techniques used by marketers in practice. The course combines lectures, cases, and “hand-on” exercises with instructor guidance. The course covers marketing data management, pricing analysis, conjoint analysis, choice models, and market segmentation tools. Students also analyze and make a presentation of an assigned quantitative case study as a group.

Prerequisites: BUS 5040

Hours: (Lecture, 2 hours; Laboratory, 2 hours)

Schedule of Classes | University Bookstore