Dec 04, 2024  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog
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MKT 4490 - Strategic Marketing Management

4 unit(s)
(Formerly Seminar in Strategic Marketing Management) Examination of the strategic and managerial role of the marketing manager in fostering a market driven orientation and in orchestrating the pursuit of a sustainable competitive advantage in chosen markets.

Prerequisites: MKT 3410.


Schedule of Classes | University Bookstore




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