Oct 20, 2021  
2008-2009 Undergraduate Catalog 
    
2008-2009 Undergraduate Catalog [Archived Catalog]

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MKT 4490 - Strategic Marketing Management

(4 Units) Examination of the strategic and managerial role of the marketing manager in fostering a market driven orientation and in orchestrating the pursuit of a sustainable competitive advantage in chosen markets.(Formerly Seminar in Strategic Marketing Management)Prerequisites: MKT 3410.


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