Apr 24, 2024  
2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [Archived Catalog]

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MKT 4480 - Product and Price Management

(4 Units) Examination of product and price strategies in marketing. Topics include finding and creating product value, planning for new and established products, value in pricing, pricing for profit, life cycle pricing, and competitive cost and product advantages.(Formerly Seminar in Product and Price Management)Prerequisites: MKT 3410.


Spring 2024 Schedule of Classes | University Bookstore



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