Oct 20, 2021  
2008-2009 Undergraduate Catalog 
    
2008-2009 Undergraduate Catalog [Archived Catalog]

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MKT 4480 - Product and Price Management

(4 Units) Examination of product and price strategies in marketing. Topics include finding and creating product value, planning for new and established products, value in pricing, pricing for profit, life cycle pricing, and competitive cost and product advantages.(Formerly Seminar in Product and Price Management)Prerequisites: MKT 3410.


Fall 2021 Schedule of Classes | University Bookstore




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