Mar 29, 2024  
2008-2009 Undergraduate Catalog 
    
2008-2009 Undergraduate Catalog [Archived Catalog]

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MKT 4430 - Selling and Sales Management

(4 Units) Planning, direction, and control of sales personnel and selling activities. The role of personal selling in the marketing of consumer and industrial products and services. Analysis of successful sales opportunities, characteristics, and techniques. Includes practices in sales presentation.(Formerly Seminar in Sales Management and Personal Selling)Prerequisites: MKT 3410.


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