MKT 4420 - Marketing Research

(4 Units) Focus on the collection and analysis of secondary, primary qualitative, and primary quantitative marketing data and its incorporation into the marketing process. The lab component emphasizes method, practice, and computer-aided analysis.Prerequisites: MKT 3410 and MATH 1610.(Lecture, 3 hours; laboratory, 2 hours)(Fall)

Spring 2024 Schedule of Classes | University Bookstore