Oct 20, 2021  
2008-2009 Undergraduate Catalog 
    
2008-2009 Undergraduate Catalog [Archived Catalog]

Add to Favorites (opens a new window)

MKT 4400 - Consumer Behavior

(4 Units) Examination of consumer and organizational markets and behavior. Topics include consumer decision process, industrial marketing process, internal and external buyer influences, target markets and segmentation, industrial and consumer marketing mix, and consumer and organizational strategies.(Formerly Seminar in Consumer and Organizational Buyer Behavior)Prerequisites: MKT 3410.(Spring)


Fall 2021 Schedule of Classes | University Bookstore




Add to Favorites (opens a new window)