MKT 4460 - Digital and Social Media Marketing

4 unit(s)

Digital marketing utilizes internet and online based digital technologies to promote products and services through digital marketing campaigns using a wide variety of techniques. Social media marketing utilizes social media platforms, including built-in analytics tools, and websites to promote a product or service. Open to Juniors and Seniors Only.

Prerequisites: MKT 3410.

Spring 2024 Schedule of Classes | University Bookstore