MKT 4400 - Consumer Behavior

4 unit(s)

(Formerly Seminar in Consumer and Organizational Buyer Behavior) Examination of consumer and organizational markets and behavior. Topics include consumer decision process, industrial marketing process, internal and external buyer influences, target markets and segmentation, industrial and consumer marketing mix, and consumer and organizational strategies.

Prerequisites: MKT 3410.

Spring 2024 Schedule of Classes | University Bookstore