MKT 4480 - Product and Price Management

4 unit(s)

(Formerly Seminar in Product and Price Management) Examination of product and price strategies in marketing. Topics include finding and creating product value, planning for new and established products, value in pricing, pricing for profit, life cycle pricing, and competitive cost and product advantages.

Prerequisites: MKT 3410.

Spring 2024 Schedule of Classes | University Bookstore