MKT 4430 - Selling and Sales Management

4 unit(s)

(Formerly Seminar in Sales Management and Personal Selling) Planning, direction, and control of sales personnel and selling activities. The role of personal selling in the marketing of consumer and industrial products and services. Analysis of successful sales opportunities, characteristics, and techniques. Includes practices in sales presentation.

Prerequisites: MKT 3410.

Spring 2024 Schedule of Classes | University Bookstore