MKT 4420 - Marketing Research

4 unit(s)

Focus on the collection and analysis of secondary, primary qualitative, and primary quantitative marketing data and its incorporation into the marketing process. The lab component emphasizes method, practice, and computer-aided analysis.

Prerequisites: MKT 3410 and MATH 1610 or MATH 1600 or MATH 1553.

Hours: (Lecture, 3 hours; laboratory, 2 hours)

Spring 2024 Schedule of Classes | University Bookstore