Jun 18, 2024  
2015-2016 Academic Catalog 
    
2015-2016 Academic Catalog [Archived Catalog]

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MKT 5090 - Marketing Fundamentals

(3 Units)
Analysis of management decisions arising from the marketing tasks of the firm. Role of the marketing executive in use of research. The elements of marketing strategy, product, channels of distribution, promotion, price, and policy decisions.


Schedule of Classes | University Bookstore




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