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Marketing focuses on creating value in the exchange relationship between the firm and the markets it serves. As such, marketing plays a pivotal role in connecting customers and stakeholders to a business and in building long-term relationships with these individuals or groups. Accordingly, marketers plan, implement, and control specific strategies and tactics that will meet their customers’ ongoing needs and wants. That is, marketing matches the chosen customer or group with the right product, at the right price, at the right time and place, and with the right communications. Fundamentally, marketers must be able to see and understand the world from their customers’ perspective. This requires specific marketing activities including the measurement and interpretation of market forces, cultivation of market opportunities, development of products and/or services to match those opportunities, marketing communications, advertising, sales promotion, public relations, personal selling, sales management, direct marketing, and e-marketing. Marketing also requires conscious choice regarding social responsibility and corporate ethics. Marketing provides exciting career opportunities for personal growth, creativity, variety, and income in the dynamic and ever-changing business environment. The “American Almanac of Jobs and Salaries” ranks the median income of marketers among the top 10 in a list of 125 professions. Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, service firms, transportation and distribution companies, global companies, not-for-profit organizations, and Internet companies. As an academic and scientific field, marketing also provides the opportunity for advanced degrees such as master’s and Ph.D.
This Roadmap is a recommended advising map to complete the degree program in four years. Please consult your academic advisor as you develop your academic plan.
Fourth Year
*Apply for Graduation
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Fall Semester
|
Course
|
Units
|
| General Education Area UD-D (Multicultural) |
3 |
| OM 3020 Management Science |
3 |
|
Choose two of the following courses:
|
8 |
| Total Units |
14 |
| Cumulative Total |
106 |
Spring Semester
|
Course
|
Units
|
| MGT 4900 Business Policy |
3 |
| BUS 4901 Business Professionalism |
1 |
|
Choose one of the following courses:
|
4 |
|
Choose one of the following courses:
|
4 |
| Elective |
2 |
| Total Units |
14 |
| Cumulative Total |
120 |
|
*Double counts in Major & General Education requirements.
**Other course options to fulfill major course requirement.
Major courses must be passed with a letter grade of “C-” or better.
MAJOR NOTES - SUPPORT MATH: Required for first year students with categories III & IV ONLY
MATH 1551 (3) > MATH 1552 (3) > MATH 1553 (3)
MATH 1551 = Elective
MATH 1552 = MATH 1500- Finite Math (GE B4)
MATH 1553 = MATH 1610- Statistics for Decision Making
Graduation Application: Submit when two semester remain or 90 units have be completed www.csustan.edu/enrollment-services/graduation
*This is a suggested roadmap and subject to change. Check the “University Catalog” and “Course Schedule” for the most accurate course offerings each semester. Students should enroll in course(s) as space is available in the section(s) offered. *Take advantage of Winter and Summer Terms to complete 30 units a year in order to graduate in 4 years.
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