Aug 17, 2018  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog
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MKT 5040 - Marketing Analytics

3 unit(s)
Course teaches graduate business student how to specify marketing strategies based on rigorous analysis of firm/consumer data. Students learn the techniques used by marketers in practice. The course combines lectures, cases, and “hand-on” exercises with instructor guidance. The course covers marketing data management, pricing analysis, conjoint analysis, choice models, and market segmentation tools. Students also analyze and make a presentation of an assigned quantitative case study as a group.

Prerequisites: BUS 5040


Fall 2018 Schedule of Classes | University Bookstore




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