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    California State University, Stanislaus
   
 
  Oct 21, 2017
 
 
    
2015-2016 Academic Catalog [Archived Catalog]

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MKT 5410 - Marketing Management

(3 Units)
Emphasis on managerial decision-making, problem solving to formulate and administer effective marketing activities. Marketing as a total system designed to plan, price, distribute, and promote goods and services to users. Major emphasis on case method covering buyer behavior, product, channel of distribution, pricing, and promotion.

Prerequisites: MKT 5090 and consent of instructor.


Click here for the Fall 2017 schedule of classes




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