4unit(s) Focus on the collection and analysis of secondary, primary qualitative, and primary quantitative marketing data and its incorporation into the marketing process. The lab component emphasizes method, practice, and computer-aided analysis.
Prerequisites: MKT 3410 and MATH 1610 or MATH 1600 or MATH 1553.
4unit(s)(Formerly Seminar in Sales Management and Personal Selling) Planning, direction, and control of sales personnel and selling activities. The role of personal selling in the marketing of consumer and industrial products and services. Analysis of successful sales opportunities, characteristics, and techniques. Includes practices in sales presentation.
MKT 4450 - Channel Institutions and Retail Management
4unit(s)(Formerly Channel Management and Logistics) Focus on the role of marketing in the management of channel activities and product flows. Emphasizes management of purchasing, retailing, wholesaling, and physical distribution functions.
4unit(s)(Formerly International Marketing) Basics of conducting marketing operations outside of the domestic market. Methodologies for estimating foreign market potential, and market entry strategy design. Issues involving the management and control of the marketing mix variables after foreign market entry are examined. Export readiness simulation, experiential exercises, and international marketing plan. (MGT 3400 may be taken concurrently)
4unit(s)(Formerly Seminar in Product and Price Management) Examination of product and price strategies in marketing. Topics
include finding and creating product value, planning for new and
established products, value in pricing, pricing for profit, life
cycle pricing, and competitive cost and product advantages.
4unit(s)(Formerly Seminar in Strategic Marketing Management) Examination of the strategic and managerial role of the marketing manager in fostering a market driven orientation and in orchestrating the pursuit of a sustainable competitive advantage in chosen markets.
3unit(s)(Formerly Internship) Supervised field experience in a selected area of marketing. Formal
written report(s) will be required. May be repeated for a total of 6 units.
Prerequisites: Consent of internship coordinator prior to registration.
1-4unit(s)(Formerly Individual Study) For students capable of independent work and in need of advanced and specialized study. May be repeated for a total of 6 units.
Prerequisites: Consent of instructor and approval of department chair prior to registration.
3unit(s) Course teaches graduate business student how to specify marketing strategies based on rigorous analysis of firm/consumer data. Students learn the techniques used by marketers in practice. The course combines lectures, cases, and “hand-on” exercises with instructor guidance. The course covers marketing data management, pricing analysis, conjoint analysis, choice models, and market segmentation tools. Students also analyze and make a presentation of an assigned quantitative case study as a group.
3unit(s) Emphasis on managerial decision-making, problem solving to formulate and administer effective marketing activities. Marketing as a total system designed to plan, price, distribute, and promote goods and services to users. Major emphasis on case method covering buyer behavior, product, channel of distribution, pricing, and promotion.
Prerequisites: MKT 5090 and consent of instructor or admission to the EMBA Program.
3unit(s) Examination of the international marketing environment including special consideration of economic, political, and social systems and their effect on marketing decision making. Management of the export function, and Federal and State support of export activities are stressed. Simulation and cases.
3unit(s) Selected topics from market research design and methodology. Special in-depth emphasis of research aspects as related to market decision-making, alternative data collection, and current developments in analysis techniques.
3unit(s) Examines the processes involved when individuals and groups select, acquire, use, and dispose of goods and services. This course provides in-depth theoretical understanding of consumer behavior and illustrates via casework the application of consumption theories to real-world business practices.
3unit(s)(Formerly Graduate Project) A terminal graduate project to be taken by students who have completed their course requirements. The project proposal must be approved by the project adviser(s).
Prerequisites: Student must have completed all course requirements.
1-4unit(s)(Formerly Individual Study) For students capable of independent work and in need of advanced and specialized study. May be repeated for a total of 6 units.
Prerequisites: Consent of instructor and approval of department chair prior to registration.
4unit(s) A field-oriented introduction to the interrelationships between marine and estuarine organisms and their environment with emphasis on quantitative data collection and analysis.
Corequisites: MSCI 3032.
Prerequisites: Ecology, statistics (or concurrent enrollment in MSCI 3040), or consent of instructor.
4unit(s) Mathematical methods for the analysis of biological, chemical, and physical data from the marine environment; experimental design, parametric, and non-parametric statistics. Not for major credit.
3unit(s) Skin and scuba diving course; pool training culminates in five ocean dives. Thorough background in diving physics and physiology. Successful completion gives NAUI, YMCA, L.A. County or MLML certification. (No credit toward science major)
Prerequisites: Certified SCUBA diver (or equivalent as determined by instructor), upper-division science major status, thorough physical examination, ability to pass swimming test.
4unit(s) A description of the taxonomy and ecology of marine fishes. Both field and laboratory work concentrate on the structure, function, and habits of marine fishes and the ecological interaction of these fishes with their biotic and abiotic surrounding.
Corequisites: MSCI 3132.
Prerequisites: College zoology or equivalent. MSCI 3030 recommended.
4unit(s) Introduction to the plants of the sea, marshes, and dunes, with emphasis on the morphology, taxonomy, and natural history of seaweeds and vascular plants.
4unit(s)(Formerly MSCI 3550) A lecture/laboratory course which develops a physiological basis for understanding the adaptation of marine algae (seaweeds and microalgae) to their environment. Students will learn modern methods in physiological research, covering areas such a photosynthesis, respiration, enzyme activity, and biochemical composition.
Corequisites: MSCI 3352.
Prerequisites: MSCI 3030, 3310, 3440, or consent of instructor.
4unit(s) An introduction to the nature and causes of various oceanic motions including currents, waves, tides, mixing, and the physical properties of seawater. Limited use of calculus.
Prerequisites: College algebra; college physics recommended.
4unit(s) An introduction to the theoretical and practical aspects of the chemistry of the oceans, including major salts, dissolved gases, nutrient ions, carbonate system, transient tracers, and shipboard sampling techniques.
4unit(s) The ocean as an ecological system. Emphasis will be on the complexity of organismal-environmental interaction of the plankton, the transfer of organic matter between trophic levels and nutrient cycles. Laboratory sessions will include methods in sampling, shipboard techniques, identification of the plankton, and current analytical techniques.
Corequisites: MSCI 3442.
Prerequisites: General biology, general chemistry.
4unit(s) The study of a selected area in marine sciences. The subjects will vary from one offering to the next depending on student demand and availability of instructors.
Corequisites: MSCI 3752.
Prerequisites: Consent of instructor. Offered on demand. (MLML 175)
MSCI 5010 - Library Research Methods in Marine Sciences
1unit(s) Provides framework for using and evaluating information sources in marine science. Strong emphasis will be placed on developing critical skills. Interweaving bibliographic tools into the history of marine science will reinforce knowledge of the appropriate resource for each question.
Prerequisites: Graduate standing and consent of instructor. (MLML 201)
4unit(s)(Formerly Marine Instrumental Analysis) Principles of instruments used in oceanographic research, introduction to electronics, and applications of instrument measurements. Emphasis will vary from CTD profilers, current meters, radiometry, and chemical measurement.
Corequisites: MSCI 5022.
Prerequisites: MSCI 3410, 3420, and consent of instructor.
4unit(s) Basic design of experiments and field sampling for marine science. Discussions on random sampling, systematic sampling, subsampling survey techniques, and design of single multifactorial experiments using randomized and block experimental designs. Biases and problems of sampling marine biota.
4unit(s) Laboratory-based overview of concepts and techniques for the isolation, characterization, and analysis of DNA and RNA. Covers standard methods (amplification, cloning, and sequencing), and selected specialized techniques (analysis of gene expression), emphasizing marine science applications.
Corequisites: MSCI 5062.
Prerequisites: Graduate standing; college level genetics, molecular biology, or consent of instructor.
4unit(s) Information and skills for graduate students beginning their research careers, such as the philosophy of science, scientific writing, design of experiments and sampling programs, and using library and other resources.
Corequisites: MSCI 5082.
Prerequisites: Graduate standing and consent of instructor.
4unit(s) Community approach to the ecology of marine birds and mammals using experimental and sampling methodology. Examines distribution, abundance, trophic ecology, and behaviors of birds and mammals in Elkhorn Slough and Monterey Bay.
1-4unit(s) Advanced consideration of the ecology, physiology, and phylogeny of fishes, birds, reptiles, or mammals, emphasizing current literature and research. Topics and emphasis will vary with term and instructor. May be repeated once for credit.
Corequisites: MSCI 5122.
Prerequisites: MSCI 3120, or 3130 and consent of instructor. (MLML 212)
MSCI 5210 - Advanced Topics in Marine Invertebrates
1-4unit(s) Advanced considerations of the ecology, physiology, and phylogeny of the various invertebrate phyla emphasizing current literature and research. Topics and emphasis will vary from term to term. May be repeated for credit when topics change.
Corequisites: MSCI 5212.
Prerequisites: MSCI 3240 and consent of instructor.
4unit(s) Lectures-discussions on marine macroalgal biology with extensive reading of original literature. Ecologically oriented individual research projects involving laboratory culture and field experimentation. Offered on demand.
Corequisites: MSCI 5312.
Prerequisites: MSCI 3310 or consent of instructor.
1-4unit(s) Selected topics and current issues in marine ecology. The subjects will vary depending on student demand and availability of instructors. Offered on demand.
Prerequisites: MSCI 3030 and consent of instructor. (MLML 233)
4unit(s) Experimental techniques in biological oceanography with emphasis on problems important in plankton ecology. The course includes lectures, laboratories, and discussions of current research problems. An individual research project involving analytical tools will be required. Offered on demand.
Corequisites: MSCI 5342.
Prerequisites: MSCI 3440 or consent of instructor.
3unit(s) Historical background, modern theory and geophysical evidence of continental drift, sea floor spreading, and plate tectonics. Examinations of the impact of the recent revolution in historical geology. Offered on demand.
Prerequisites: MSCI 3410 or consent of instructor.
4unit(s) Geology, tectonic, and active naturally occurring processes in the Monterey Bay region and in the Monterey Bay National Marine Sanctuary. The geologic and tectonic history of central California, plate tectonic processes, and representative stratigraphy and geomorphology of the Monterey Bay region.
Corequisites: MSCI 5462.
Prerequisites: Graduate standing and consent of instructor.
4unit(s) Collection and interpretation of geophysical data used to characterize marine benthic habitats. Basic geophysical principles will be reviewed. Application of techniques to identify and characterize marine benthic habitats, including echosounders, multibeam bathymetry and backscatter, sidescan sonar, seismic profiling, and GIS.
Corequisites: MSCI 5482.
Prerequisites: Graduate standing and consent of instructor.
4unit(s) Geochemical processes in the oceans: thermodynamics of low-temperature aqueous reactions, weathering, oxidation-reduction and biologically mediated reactions, processes occurring at the sea floor and air-sea interface. Offered on demand.
Corequisites: MSCI 5512.
Prerequisites: MSCI 3430, quantitative analysis, one year calculus, or consent of instructor.
4unit(s) The mathematical description of the distribution of properties (density, dissolved oxygen, etc.) in the oceans relating to physical and biochemical processes. Theory of distribution of variables, geostrophic method.
Corequisites: MSCI 5612.
Prerequisites: MSCI 3420, one year calculus, or consent of instructor. College physics strongly recommended.
4unit(s) Physical principles of remote sensing with application to the oceans including satellite image processing methods. Labs involve use of PC and Unix workstation.
Corequisites: MSCI 5622.
Prerequisites: MSCI 3420, 3440, or consent of instructor. MSCI 5630 strongly recommended.
4unit(s) Lecture, discussion, and technical programming with MATLAB for computation and visualization with applications in marine sciences. Use of existing program libraries for data I/O and analysis.
Corequisites: MSCI 5632.
Prerequisites: College math and consent of instructor.
3unit(s) Principles of the interaction among marine organisms which result in the alteration of population structures; techniques for assessment and management of animal populations.
Corequisites: MSCI 5712.
Prerequisites: MSCI 3030, 3040, or consent of instructor.
4unit(s) The ecology of nearshore rocky subtidal populations and communities with emphasis on kelp forests. Lectures and discussions of original literature. Field work with SCUBA including group projects on underwater research techniques and community analysis, and individual research on ecological questions chosen by the student.
Corequisites: MSCI 5722.
Prerequisites: MLML diver certification and marine ecology. Knowledge of marine algae, invertebrates, and statistics is recommended.
MSCI 5730 - Marine Environmental Studies of the Gulf of California
4unit(s) An analysis of Gulf of California marine environments. Lectures, readings, intensive field work, and writing a scientific paper based on original research. Topics vary. Taught with Mexican faculty and students from La Paz, Mexico. Students must be able to participate in two weeks of field work in June.
Corequisites: MSCI 5732.
Prerequisites: Graduate standing and consent of instructor.
2unit(s)(Formerly Graduate Seminar in Marine Biology) Seminar will be held on topics changing each semester. Each student will be required to give at least one seminar. May be repeated for credit.
Prerequisites: Graduate standing and consent of instructor.
1-4unit(s) Independent investigations of an advanced character for the graduate student with adequate preparation. Note: Stanislaus students must file Individual Study forms.
0unit(s) Non-credit course. Applicable to those students who have completed all registration for graduate course work and who have registered for the maximum number of thesis or project required by their program. Students must register each semester or term until they have secured faculty approval for their theses or projects.
3unit(s) A course for the general student which surveys musical elements, genres, forms, and styles. The growth and development of music through history from early times to the present will be studied.
3unit(s) A beginning course in music reading, notation, intervals, scales, theory, and eartraining. Designed primarily for the student pursuing the liberal studies major, the general student, and the music student who does not qualify for enrollment in MUS 1220.
3unit(s) Review of rudiments of music notation, scales, key signatures, intervals, triads, and inversions of triads. Emphasis is placed on analysis, creations of melodies based upon techniques of various musical periods, and four-part chorale style harmony. May be taken concurrently with MUS 1320.
Prerequisites: Ability to read treble and bass clefs. Music major or minor or consent of instructor. Placement exam is required for enrollment verification.
3unit(s) Continuation of MUS 1220, beginning with construction of an underlying tonal harmonic (triadic) continuum. Emphasis will be on chord connection, employment of triadic inversions, and study of basic harmonic rhythm leading to the creation of two, three, and four part textures within a harmonic fabric. May be taken concurrently with MUS 1330.
1unit(s) Pentatonic and diatonic melodies conducted and sung in solfeggio syllables; two-part rhythm exercises; simple keyboard harmony drills which parallel concurrent theoretical studies; beginning self-accompanied singing exercises, melodic, harmonic and rhythm dictation; and sightsinging. May be taken concurrently with MUS 1220.
Prerequisites: music major or minor, or consent of instructor.
1unit(s) Continuation of MUS 1320. More advanced diatonic melodies; three-part rhythm exercises; keyboard harmony exercises; self-accompanied singing exercises; melodic, harmonic, contrapuntal and rhythmic dictation; and sightsinging. May be taken concurrently with MUS 1230.
1unit(s) Basic keyboard experience in reading and playing music from
beginning to intermediate level with emphasis on the fundamentals
of music theory and structure. May be repeated for a total of 6 units. Music majors should consult keyboard coordinator for special requirements.
1unit(s) Instruction in technical, stylistic, and aesthetic elements of
artistic performance. Designed for music majors or minors whose
performance medium is a keyboard instrument. May be repeated for a total of 4 units.
1unit(s) Advanced individual study of musical literature associated with
concurrent enrollment in MUS 1610 as required for the Bachelor of
Music degree in performance. May be repeated for a total of 2 units.
Prerequisites: Music major, audition, and program coordinator approval.
1unit(s) Introduction to singing, vocal technique, posture, breathing, tone production, and problems of tension and relaxation. May be repeated for a total of 4 units.
1unit(s) Instruction in technical, stylistic, and aesthetic elements of
artistic performance. For music majors or minors whose performance
medium is voice. May be repeated for a total of 4 units.
1unit(s) Advanced individual study of musical literature associated with
concurrent enrollment in MUS 1640 as required for the Bachelor of
Music degree in performance. May be repeated for a total of 2 units.
Prerequisites: Music major, audition, and program coordinator approval.
1unit(s) Instruction in technical, stylistic, and aesthetic elements of
artistic performance. For music majors or minors whose performance
medium is strings, woodwinds, brasses, or percussion. May be repeated for a total of 4 units.
1unit(s) Advanced individual study of musical literature associated with
concurrent enrollment in MUS 1670 as required for the Bachelor of
Music degree in performance. May be repeated for a total of 2 units.
Prerequisites: Music major, audition, and program coordinator approval.
1unit(s) An extensive study of jazz improvisation, including performance techniques, concepts and styles. Students will acquire theoretical knowledge and will apply it to performance. Students will then improvise on jazz standards. Students must provide their own instrument.
Prerequisites: Knowledge of major/minor scales and major, minor, and dominant 7th chords.
1unit(s) Study and practice of jazz keyboard harmony including chord voicings, jazz nomenclature, rhythms, and other related issues through analysis of repertoire and recordings.
1unit(s)(Formerly Introduction to Music Technology and Computers in Music) Surveys the technology and software used in music production and education. Includes notation, sequencing, and digital audio, as well as delivery methods.
1unit(s)(Formerly Computers in Sound Synthesis and Music Instruction) Continuation of MUS 2150. Focuses on digital audio through use of ProTools audio production system. Emphasis placed on tracking and mixing as well as delivery methods.
MUS 2170 - MIDI (Musical Instrument Digital Interface)
2unit(s) Introduces students to the principles and techniques of MIDI (Musical Instrument Digital Interface) and its uses in music composition, recording, and arrangement. Emphasis will be placed on post production practices in scoring (notation) and the preparation of MIDI material for presentation on the World Wide Web.
3unit(s) Continuation of MUS 1230. Emphasis will be on an understanding of 19th century harmonic practice, including altered and extended chords, work in advanced modulation procedures, and more sophisticated harmonic progressions. Writing for the keyboard and for other instrumental and vocal combinations will be encouraged. Works from Beethoven through Wagner will be analyzed and extensive time will be spent creating original works in conscious imitation of various 19th century styles. May be taken concurrently with MUS 2320.
3unit(s) Continuation of MUS 2220. Examination of impressionistic devices, quartal harmony, nontonal and atonal compositional processes. Emphasis upon 20th century western music. Numerous original compositions required. May be taken concurrently with MUS 2330.
1unit(s) Continuation of MUS 1330. Diatonic and chromatic melodies, more advanced two- and three-part rhythm exercises, self-accompanied singing exercises, keyboard harmony, dictation, and sightsinging. May be taken concurrently with MUS 2220.
1unit(s) Continuation of MUS 2320. Diatonic, chromatic, modal, and 20th century melodies; four-part rhythm exercises; more advanced self-accompanied singing exercises; advanced melodic, contrapuntal, rhythmic, and four-part chorale style dictation; and sightsinging. May be taken concurrently with MUS 2230.
1unit(s) Students are required to participate in the organization, recruitment, and development of summer music camps. Students will coach rehearsals, manage activities, assist in administration, and mentor middle and high school aged students.
1unit(s) The study and performance of standard orchestral music. Students participate in all public performances; field trips and off-campus performances may be required by the instructor. May be repeated for a total of 8 units.
Satisfies G.E. area C1.
Prerequisites: An acceptable degree of performance skill.
1unit(s) Study and performance of choral masterworks. A voice test will be given. Students will participate in all public performances; field trips and off-campus performances may be required by the instructor. Open to all students. May be repeated for a total of 8 units.
Satisfies G.E. area C1.
Prerequisites: An acceptable singing voice and consent of instructor.
1unit(s) A select vocal ensemble specializing in music written for small
choral ensembles. A high level of musicianship is required.
Students participate in all public performances; field trips and
off-campus performances may be required by the instructor. May be repeated for a total of 8 units.
Satisfies G.E. area C1.
Prerequisites: Ability to read music well and consent of instructor.
1unit(s) Study and performance of materials for the wind band, and for various combinations of wind and percussion instruments. Students will participate in all public performances; field trips and off-campus performances may be required by the instructor. May be repeated for a total of 8 units.
Satisfies G.E. area C1.
Prerequisites: An acceptable degree of performance skill and consent of instructor.
1unit(s) Wind band designed to provide opportunities for music education
applications. Music majors may perform on primary or secondary
instruments and gain practical conducting experience. Open to music majors, non-music majors, and community members. Students participate in public performances. May be repeated for a total of 8 units.
1unit(s) Study and performance of repertoire and styles for the jazz ensemble. Students participate in jazz concerts and study improvisation; field trips and off-campus performances may be required by the instructor. May be repeated for a total of 8 units.
Prerequisites: An acceptable degree of performance skill and consent of instructor.
1unit(s) Study and performance of materials for small ensembles. Students participate in public performances; field trips and off-campus performances may be required by the instructor. May be repeated for a total of 8 units.
Prerequisites: An acceptable degree of performance skill, and consent of the instructor. (As required)
1unit(s) Continuation in technical, stylistic, and aesthetic elements of
artistic performance. Designed for music majors or minors whose
performance medium is a keyboard instrument. May be repeated for a total of 4 units.
1unit(s) Advanced individual study of musical literature associated with
concurrent enrollment in MUS 2610 as required for the Bachelor of
Music degree in performance. May be repeated for a total of 2 units.
Prerequisites: Music major, audition, and program coordinator approval.
1unit(s) Continuation of MUS 1630. Study of the easier song literature of such composers as Brahms, Schumann, Barber, and others. For general students, music minors, and music majors whose performance medium is not voice. May be repeated for a total of 4 units.
1unit(s) Continuation of instruction in technical, stylistic, and aesthetic elements of artistic performance. For music majors or minors whose performance medium is voice. May be repeated for a total of 4 units.
1unit(s) Advanced individual study of musical literature associated with
concurrent enrollment in MUS 2640 as required for the Bachelor of
Music degree in performance. May be repeated for a total of 2 units.
Prerequisites: Music major, audition, and program coordinator approval.
1unit(s)(Formerly MUS 3645) Fundamentals of technique in articulation and pronunciation as
applied to singing in English, Italian, and Ecclesiastical Latin.
Drills in acquiring maximum fluency and flexibility of speech
organs involved in diction and a study of the International
Phonetic Alphabet will be included.